Hotel & Hospitality Management for Sustainable -myassignmenthelp

Question: Discuss about theHotel Hospitality Management for Sustainable Tourism. Answer: Sustainability management is important in order to maintain a proper relationship with customers. One of the key aspects of customer relationship management is the ability by which sustainability can be maintained and wastage products can be recycled (Mowforth and Munt 2015). The purpose of the essay is to identify the effectiveness of the initiative taken up by Holiday Inn. The initiative is to recycle toiletries around the world. The essay highlights the positives as well as the negatives of this initiative. The budgeting of the hotels that participate in the initiative is also taken into consideration. Furthermore, the reason behind the promotion of the initiative is also analysed in the essay. Holiday Inn is one of the most popular brands of hotels in America. In 1952, it was initially founded as a motel and since then has grown as one of the largest hotels in the world. Although the hotel was founded in Tennessee, the United States, the headquarters of the hotel is in Denham, United Kingdom. Currently, the hotel operates in over 1145 active areas all across the world (Holidayinn.com 2017). It provides food services, lodging, conventions and meetings. The initiative taken by the company can go on to become a huge success in the world. The initiative taken by Holiday Inn in order to recycle the toiletries is a bold step for the conservation of the environment. This is because most the times it is seen that people use a little amount of the toiletries that are provided in the hotels. The remaining is thrown away without the concern for the environment. The recycling of these materials can be used to aid the people that need these things. According to Lee (2013), most people in the world, are born in poverty. The basic necessities of cleaning hands and body with soap are not available to them. This gives rise to diseases that may be fatal for the people. The recycling of the used soaps and shampoos can help these people to lead a healthy life. In this regard, the positive factors of this initiative can be identified. Edgell (2016) stated that one of the biggest positive influences of such a recycling process is the minimal threat to the environment. The soaps and shampoos that are thrown away can cause degradation of soil. This, in turn, causes ecological imbalance and kill crops that are required for food. Proper recycling of these materials can also help save money. Most business organisations aim at increasing the profit of the company. Hence, recycling of the unused materials can help in increasing the cost by selling them to laboratories that sterilise these items. However, there are negative consequences to the recycling of these materials. Jamal and Camargo (2014) stated that some of the toiletries like shampoos are provided in plastics. This can be harmful to the environment as it causes blockage of water. Soaps once used by an individual can be contagious particularly if the individual suffers from diseases. Hence, it is necessary for the managers and other members of Holiday Inn involve d with this initiative to ensure that such a condition does not exist. Reputed hotels such as Holiday Inn, Hyatt and Crown Plaza have taken up initiatives that can help in the recycling of the product. About 99,000 pounds of soaps and 400,000 bars of shops have been delivered to developing countries for the sterilised of the product. In this regard, it has been observed by Weaver (2014) that most of the business hotels seek this as an opportunity boost the reputation of the hotels. It helps hotels to be more attractive to the clients that favour using hotels as a means of conducting business deals. It has also been observed that the recycling of the items acts as morale booster of the employees. The fact that the manufactured products are not wasted and instead of being used for a good cause motivates employees to work hard. Apart from this, the social responsibility activity of the hotels also increases. Involvement in these initiatives can help hotels to increase the social value. They can attract customers and increase the profit of the company. Thes e increases the budget of the hotels as less cost is required for purchasing extra materials. Contribution from the CSR activities also helps to increase the budget. However, the recycling method of all the hotels is not the same. Some hotels that deal with boutiques donate the toiletries to local shelters and other social causes. Communities such as shelter for battered women or local Salvation Army benefit from these decisions. In this regard, it can be said that such a technique needs to be promoted so that reputed hotels in other countries can also participate. Lambert and Gupta (2016) pointed out that the uniqueness of this recycling tactics is important for promotion. The promotion can be done based on social media websites or televisions so that viewing the method rather than reading about it can help in keeping it in the minds of the public. This can also help increase the reputation of Holiday Inn as the hotel initiated the campaign of recycling toiletries. Hence, the idea of promotion of the method is important for business purpose as well for sustaining the environment and helping the social cause of the people (Miller, Merrilees and Coghlan 2015). Thus, it can be concluded that sustainability is important in order to maintain the success of a hotel. The recycling of the soaps and shampoos can help in the development of many people in the world. It can help in increasing the reputation of the company as well as increase the profit. The fact that social responsibilities are carried out with the advent of this technique is unique and can reduce the extra cost required for maintaining this responsibility. The promotion of the technique needs to be done in order to bring in the support of more people and hotels. The contributions made by Holiday Inn can prove to be an inspiration for other hotels to take a step in the sustainable development of the planet. Reference Edgell Sr, D. L. 2016.Managing sustainable tourism: A legacy for the future. Routledge. Holidayinn.com. (2017).Holiday Inn Hotels Resorts | Book Hotel Rooms Hotel Accommodation. [online] Available at: https://www.holidayinn.com/hotels/gb/en/reservation?qAdlt=1qBrs=6c.hi.ex.rs.ic.cp.in.sb.cw.cv.ul.vn.ki.sp.nd.ctqChld=0qFRA=1qGRM=0qIta=99615773qPSt=0qRRSrt=rtqRef=dfqRms=1qRpn=1qRpp=20qSHp=1qSmP=3qSrt=sBRqWch=0srb_u=1icdv=99615773sitrackingid=903264232dp=trueglat=SEAR [Accessed 15 Nov. 2017]. Jamal, T., and Camargo, B. A. 2014. Sustainable tourism, justice and an ethic of care: Toward the just destination.Journal of Sustainable Tourism,22(1), pp.11-30. Lambert, A.F. and Gupta, S.M., 2016.Disassembly modeling for assembly, maintenance, reuse and recycling. CRC press. Lee, T.H., 2013. Influence analysis of community resident support for sustainable tourism development.Tourism management,34, pp.37-46. Miller, D., Merrilees, B. and Coghlan, A., 2015. Sustainable urban tourism: understanding and developing visitor pro-environmental behaviours.Journal of Sustainable Tourism,23(1), pp.26-46. Mowforth, M. and Munt, I., 2015.Tourism and sustainability: Development, globalisation and new tourism in the third world. Routledge. Weaver, D.B., 2014. Asymmetrical dialectics of sustainable tourism: Toward enlightened mass tourism.Journal of Travel Research,53(2), pp.131-140.